Amrita Rao’s Latest Photoshoot for Miss Players


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Apparel major ITC Lifestyle Retailing Wednesday launched its Miss Players line of trendy fashion wear targeting ‘the vivacious young woman between 18-25 years’.

Miss Players offers ‘a vibrant wardrobe of cool casual-wear, exciting party-wear and chic work-wear’ in the Rs.495 to Rs.995 price brand, the company said in a statement.

‘Miss Players is positioned as a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of ‘style with a playful side’ is also reflected in the tagline for the brand – ‘Play it Cool’,’ the statement added.

Well-known film actor Amrita Rao, ‘with her vibrant and youthful personality’, will be the face of the brand, ‘stylishly bringing alive the spirit of fun and playfulness’, the company said.

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