Source: techtree.com, By Bharti Adhikari
This monsoon, it’s not just raining — but raining schemes — from DTH (Direct-to-Home) service providers.
The two strong competitors in the DTH market; DishTV and Tata Sky, have announced very similar subscription schemes to attract customers to their respective fold.
The lastest scheme from DishTV, which is called “Free Bhi Zyada Bhi”, offers new connections for Rs 3,999, along with six months of free subscription. In case of multiple connections required in the same household, subscribers can enjoy up to 12 months of free subscription.
With “Free Bhi Zyada Bhi”, those with more than one TV set in the house need not worry about subscription at least for a few months. They can avail of this scheme, and enjoy up to 146 channels under the highest-tier ‘Maxi’ package, for free.
Meanwhile, a similar subscription scheme dubbed “1pe3 2pe5″ has been launched by Tata Sky, under which, customers can get up to 5 months of free subscription on the top-end subscription package that comprises 99 channels and 6 interactive services — all for Rs 300 per month.
Then again, consumers can avail 3 months of free subscription on the purchase of one connection, and 5 months of free subscription on the purchase of two or more connections.
Additionally, Tata Sky has also introduced three new channel packages: the starter pack for Rs 160, with 39 channels; the family pack for Rs 250, with 76 channels; and the western pack for Rs 250, with over 71 channels.
Both sides in the DTH war are trying hard to strengthen their subscriber base across cities in India. If reports are to be believed, Tata Sky currently offers 108 channels to its 700,000-odd subscribers; while DishTV offers 170 channels to its nearly 2.1 million subscribers.

Its gud for consumers like us… freedom from bullying of cable wallas
I have been a subscriber to Tata Sky for over a year. In March this year I was coming away to the USA for six months. As the amount that I had paid towards subscription was valid till 15 May, I had requested Tata Sky to put my account on hold till I return. Despite 3 reminders Tata Sky has not even responded. I know of a similar case where a friend of mine who had subscribed to Dish TV, had the entire left over amount kept in abeyance till he returned afer 6 months.
Cannot Tata Sky be a little more generous?
Rajagopal
Hi Guyzs,
well In this monsoon both Dish tv and Tata Sky are coming with some great offers very similar in kind. But the most attractive part is Dish TV’s Offer “Free Bhi Zyada Bhi” here you will get 6 months Subscription free with first connection and 12 months free subscription with 2nd Connection. where as Tata sky has same offer for 3 and 5 months.
so here Dish Tv scored more or full marks to them. In addition Dish TV offers more number of channels at the same cost Rs.300/- ie 170 channels where as tata sky offers only upto 100. here again DISHTV scores well…… So enjoy this monsoon with dish tv…even i have got one for me as well…hey guys i am not marketting for Dish tv but its fact DISH scores more.