Source: techtree.com, By Bharti Adhikari

This monsoon, it’s not just raining — but raining schemes — from DTH (Direct-to-Home) service providers.

The two strong competitors in the DTH market; DishTV and Tata Sky, have announced very similar subscription schemes to attract customers to their respective fold.

The lastest scheme from DishTV, which is called “Free Bhi Zyada Bhi”, offers new connections for Rs 3,999, along with six months of free subscription. In case of multiple connections required in the same household, subscribers can enjoy up to 12 months of free subscription.

With “Free Bhi Zyada Bhi”, those with more than one TV set in the house need not worry about subscription at least for a few months. They can avail of this scheme, and enjoy up to 146 channels under the highest-tier ‘Maxi’ package, for free.

Meanwhile, a similar subscription scheme dubbed “1pe3 2pe5″ has been launched by Tata Sky, under which, customers can get up to 5 months of free subscription on the top-end subscription package that comprises 99 channels and 6 interactive services — all for Rs 300 per month.

Then again, consumers can avail 3 months of free subscription on the purchase of one connection, and 5 months of free subscription on the purchase of two or more connections.

Additionally, Tata Sky has also introduced three new channel packages: the starter pack for Rs 160, with 39 channels; the family pack for Rs 250, with 76 channels; and the western pack for Rs 250, with over 71 channels.

Both sides in the DTH war are trying hard to strengthen their subscriber base across cities in India. If reports are to be believed, Tata Sky currently offers 108 channels to its 700,000-odd subscribers; while DishTV offers 170 channels to its nearly 2.1 million subscribers.

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