In an elaborate plan drawn up by the ruling BJP, the party envisages to use both the traditional and modern tools of communication to reach out to the voters.

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The Gujarat assembly elections are to be held on December 11 and 16.

”The campaign plan was finalised during the two-day visit of BJP’s election in-charge Arun Jaitley, who left for Delhi later today. It will be put into action after the Diwali and Gujarati New Year holidays,” the party sources said.

”The campaign theme rests on things like Chief Minister Narendra Modi’s leadership, his image, Hindutva ideology and developmental issues and work completed during the BJP’s rule,” sources said.

”We will try to reach out to the people by using the traditional as well as modern tools of communication”, they said.

”Audio and video CDs with BJP’s message will be shown and distributed to the people. We will be sending material to the Election Commission for clearance by tomorrow,” they said.

”Advertisement on television channels and newspapers will be based on our theme issues. Besides, FM radio channels too is being thought as a good medium to propagate the party’s message,” they said.

”Internet and mobile services will also be widely used for campaigning. MMS and SMS will be sent to voters urging them to vote for the BJP,” the sources informed.

Pamphlets like always will be made use of in good measure, they said.

Source : ndtv.com

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